The eighth annual Lift and Access Showcase, which brings together lead engineers and product managers within the lifting equipment industry for comprehensive demonstrations and discussions regarding lifting equipment, was held in Las Vegas at the Springhill Suites by Marriott on October 29 – 31.

The interactive showcase provides a unique experience for manufacturers and vendors to demonstrate their equipment’s features, benefits, and capabilities directly to buyers through machine demonstrations and walk-around presentations. Through side-by-side comparisons and hands-on product demonstrations, industry leading manufacturers and OEMs are able to engage with buyers regarding equipment, leading to a better buyer understanding of the product and subsequently increase productivity for customers.

This year the showcase, which was hosted by leading lifting equipment publication Lift & Access Magazine, featured a “green theme,” focusing exclusively on Green Equipment. Presentations included low-level access equipment, mast boom lifts, rough- and all-terrain electric and hybrid scissor lifts. Additionally, the show featured demonstrations of other hybrid lifting equipment, including aerial lifts, cranes, and telehandlers.

The unique event, which is the only venue where new technology in lifting equipment can be both observed and operated, draws in a diverse crowd of industry leaders; according to Rental Equipment Register, in 2011 the event attracted buyers and key executives from 9 of the top 10 largest rental companies in North America. This year’s sponsors included the International Powered Access Federation and Bucher Hydraulics, as well as industry-leading OEMs.

Atlas Truck Sales: Leading the Lifting Equipment Industry

Atlas Truck Sales is a leading lifting equipment and service provider located in Channelview, Texas, providing bucket trucks and digger derrick trucks for use across various industries. We maintain one of the cleanliest inventories in the business, offer competitive pricing, and pride ourselves on keeping current with trends within the lifting equipment industry in order to continuously provide our customers with the best service possible.

To learn more about this year’s Lift and Access showcase, visit the Showcase Website and check out the Lift and Access Magazine for up-to-date industry news and events.