The eighth annual Lift and Access Showcase, which brings together lead engineers and product managers within the lifting equipment industry for comprehensive demonstrations and discussions regarding lifting equipment, was held in Las Vegas at the Springhill Suites by Marriott on October 29 – 31. The interactive showcase provides a unique experience for manufacturers and vendors to demonstrate their equipment’s features, benefits, and capabilities directly to buyers through machine demonstrations and walk-around presentations. Through side-by-side comparisons and hands-on product demonstrations, industry leading manufacturers and OEMs are able to engage with buyers regarding equipment, leading to a better buyer understanding of the product and subsequently increase productivity for customers. This year the showcase, which was hosted by leading lifting equipment publication Lift & Access Magazine, featured a “green theme,” focusing exclusively on Green Equipment. Presentations included low-level access equipment, mast boom lifts, rough- and all-terrain electric and hybrid scissor lifts. Additionally, the show featured demonstrations of other hybrid lifting equipment, including aerial lifts, cranes, and telehandlers. The unique event, which is the only venue where new technology in lifting equipment can be both observed and operated, draws in a diverse crowd of industry leaders; according to Rental Equipment Register, in 2011 the event attracted buyers and key executives from 9 of the top 10 largest rental companies in North America. This year’s sponsors included the International Powered Access Federation and Bucher Hydraulics, as well as industry-leading OEMs. Atlas Truck Sales: Leading the Lifting Equipment Industry Atlas Truck Sales is a leading lifting…